The nonprofit sector has always been driven by a commitment to social good. In recent years, the industry has faced increasing pressure to adapt to a rapidly evolving digital landscape. In a recent episode of the 'Getting IT Right' podcast, Martin Male, Chief Revenue Officer at Intergence, spoke with nonprofit technology executive Kevin Antao about the digital transformation of nonprofit organisations, the challenges they face including cybersecurity risks, and the role of emerging technologies such as AI.
Why Digital Transformation Matters in Nonprofits
Nonprofit organisations play a crucial role in addressing societal issues, yet many have historically lagged behind in digital adoption compared to their for-profit counterparts. As Kevin Antao highlighted, events like COVID-19 acted as a catalyst for digital transformation in the sector. The sudden need for remote operations, online fundraising, and digital engagement pushed nonprofits to rethink their technological strategies. Organisations that were digitally prepared thrived, while others struggled to adapt.
Key Challenges Facing the Nonprofit Sector
Kevin identified several pressing challenges impacting nonprofits today:
-
Financial Pressures and Donor Engagement – Economic downturns and the cost-of-living crisis have led to reduced donor contributions, making it crucial for nonprofits to optimise their fundraising strategies.
-
Relevance and Audience Engagement – Younger generations engage with causes differently, and organisations must stay relevant by leveraging digital channels effectively.
-
Cybersecurity Risks – The nonprofit sector is the second most targeted by cybercriminals after the military. A combination of high transaction volumes, sensitive donor data, and often limited security resources makes them vulnerable to attacks.
-
AI and Data Management – Many nonprofits struggle with outdated or fragmented data systems, making it difficult to leverage AI effectively for operations, marketing, and impact measurement.
The Role of AI in the Nonprofit Sector
Artificial Intelligence (AI) is reshaping how nonprofits operate, from automating administrative tasks to enhancing donor engagement. As Kevin explained, AI-driven technologies can:
-
Improve Supporter Engagement – Personalised communication and predictive analytics can help nonprofits connect with donors more effectively.
-
Enhance Fundraising Efforts – AI can analyse donor data to optimise fundraising strategies and recommend the best times to engage potential donors.
-
Streamline Operations – Automation of repetitive tasks allows nonprofit staff to focus more on mission-driven work.
-
Strengthen Impact Measurement – AI-powered data analysis can help organisations demonstrate their effectiveness and secure more funding.
Cybersecurity: A Growing Concern
As Kevin emphasised, nonprofits must prioritise cybersecurity to protect their data, finances, and reputations. He recommended starting with a strong cybersecurity culture at the board level and leveraging resources from organisations like the UK’s National Cyber Security Centre (NCSC). Additionally, working with regional Cyber Resilience Centres, such as the Eastern Cyber Resilience Centre (ECRC), can provide valuable guidance and training.
Lessons in Leadership for the Future of Nonprofits
For those looking to lead in the nonprofit sector, Kevin stressed the importance of:
-
Being Digitally Literate – Understanding technology’s role in nonprofit success is essential for modern leadership.
-
Embracing Collaboration – Partnering with tech providers and other nonprofits can drive innovation and resource-sharing.
-
Maintaining a Mission-Driven Focus – While digital tools enhance efficiency, the core mission should always remain at the heart of nonprofit work.
Conclusion
Digital transformation is no longer optional for nonprofits—it’s a necessity. By embracing AI, strengthening cybersecurity, and fostering a culture of digital innovation, nonprofit organisations can enhance their impact and secure their future. As Kevin aptly put it, technology isn’t just a tool; it’s an enabler of positive change in the world. Despite the challenges of leading technology in the charity sector, it is incredibly rewarding and so Kevin encourages people to get involved wherever they can.
Listen to the full episode of 'Getting IT Right' here.